Leading Internet search engine giant Google Inc. has acquired ReCaptcha, a company that that creates software designed to prevent fraud and spam for sites such as Ticketmaster.com and other online enterprises that rely on digital verification systems in order to perform transactions.
In its blog, Google announced that it plans to use the software technology to protect its Web surfers and prevent both fraud and the spam that has become a bane of the company’s existence as malicious programmers have grown more bold in their attempts to fleece large scale e-commerce enterprises. Google also intends to employ the software to improve the scanning of books and newspapers for its written word archiving project.
ReCaptcha software is used on over 100,000 sites worldwide and provides web sites with what are called captchas, programs designed to digitally determine whether a user is human or a machine. The software works by providing a visually distorted image of a word or phrase and requiring the user to type that into the box in order to proceed. The system blocks out spammers and those employing mass fraud techniques because a machine can normally not detect letters due to the warping the captcha employs.
The announcement lead to a rise of $10.75 per share in Google stock which currently sits at $488.29 on the NASDAQ Stock Market.
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